By Bob Kruse on September 30, 2019 in Marketing
Google is without a doubt the most widely used search engine on the internet today. This is even more of reason as to why many individuals, as well as businesses, are using it as a means to market their products and services.
Research shows that there is an estimated 3.8 million searches done on Google globally every second. Most of these are people looking for answers to questions and products and services that they can use to solve their problem, meet their need, or make their lives better.
With such a huge amount of traffic, every business owner looking to scale their business needs to tap into this platform known as Google and to do this, there needs to be a proper understanding of how to effectively market with Google.
How Do You Market With Google?
There are so many ways to market with Google such as using Google AdWords and Google AdWords Keyword Planner to boost your site’s organic SEO, Google Trends to help you make smart keyword choices for your ads, Google Suite to help you run a smooth marketing campaign, Google Analytics to help you understand the kind of traffic coming to your site, just to mention a few.
If done well, marketing with Google can bring you massive gains in terms of sales, building a strong brand, amassing a huge following, and most importantly, leaving a positive impact to your target market that makes their lives better. This is definitely the goal of every person or entity that is marketing something on the internet.
What are the benefits of marketing with Google? Let’s look at two below:
1. You Can Easily Target Your Ads
Targeted ads help you reach your specific target audience who are interested in buying the product or service that you are offering in the market. Marketing with Google Ads, for example, offers you different options by which you can optimize your marketing campaigns to make them more targeted.
These options include the use of keywords in your ads, using Ad location to show your adverts on search result pages and on Google Display Network, optimizing the age and language on your ads in order to narrow down to your desired customers, and optimizing your ads for different devices to allow proper visibility.
2. Control Over Costs
Marketing with Google allows you to control the costs involved in running a marketing campaign. You have the control to decide how much you want to spend on a particular ad, how long you want it to run, and when you want it to run.
The bigger advantage with Google Ads, one of Google’s marketing options, for example, is that you only pay when someone clicks on your ad and views what you are offering. This then guarantees you value for money knowing that you are paying for adverts that people are actually viewing and responding to.
There is only so much that can be said in such a short post with regards to marketing with Google but one very important aspect that has to be taken into consideration to establish a successful Google marketing campaign is Search Engine Optimization (SEO). If done well, SEO can yield great returns for anything marketed on Google.
To help you understand more on how to optimize your business for better results, head over to https://punchseo.com/ and get an instant analysis of your website’s SEO.