The 2010 holiday season is nearly here. With that in mind, Practical eCommerce will publish a few good holiday-selling tips each week. Our first installment, provided by experienced ecommerce professionals, is below.

Create Holiday Landing Pages

Create custom landing pages for your email, pay-per-click and other marketing programs, using the following steps:

Show the breadth of products that you carry by displaying a grid of 30 popular products that represent gift categories.
Include links to those gift categories for more ideas.
Include a special offer that you don't display elsewhere. Free expedited shipping and free bonus gifts are always good for the holidays. Percent-off discounts may not be the best option if you have...